Back-to-School Campaign

I led the design of Poppin's first photoshoot with people. This was the first time that Poppin experimented with the use of people in their product shoots for their marketing content. This was a huge success, and kicked off the use of people in Poppin's future campaigns. 


The Truck

The Poppin truck was a big part of an on ground marketing campaign, focused on getting the word out about Poppin's Back-To-School offer to college kids on campuses in the greater Boston area. 

Study Happy Email + Print Collateral